So now that we have established that your video is like producing a show, what kind of experience will you give the audience watching and what will they remember?

Here are some examples where show-stopping filmmaking and marketing material has been a detrimental part of the business' success.

ENTERTAINMENT

Audience Experience – Your audience will quickly understand your brand feel, tone, and arch type whilst keeping them engaged for as long as possible.

 

What they will remember?– A connection between an emotional trigger to your brand.

TESTIMONIAL/ DOCO

Audience Experience – The mirror effect! As your viewer watches and connects to the character in your film as themselves, it builds trust.

 

What they will remember? – Viewers will remember the person’s experience and insight into using the business's services.

SOCIAL MEDIA HOOKS

Audience Experience - Your audience will watch a short maximum impact film and want to put their hands in the air about your offer.

 

What they will remember? – How they can get the next steps to receive your offer as you have now entered them into your sales funnel with pixels.

YOUR PRODUCT

Audience Experience – Your audience can see how your product is made, how it works and it’s benefits.

 

What they will remember? – The feeling your products provides as a solution to their life or lifestyle.

CLIENT EXPERIENCE

Audience Experience – Make the viewer feel excited about what you have to offer them once they become a customer.

 

What they will remember? – What they will miss out if they don’t become a client.

YOUR SERVICE

Audience Experience – Your audience will see how your service will exceed their expectations and get the job done.

 

What they will remember?– Where to go to for professional service.

PERSONAL BRANDING

Audience Experience – Your audience will feel the human element of your brand and see how your customer profile relates to them.

 

What they will remember? – Your personal message as an industry leader in your field.

A CLEAR MESSAGE

Audience Experience – The viewer should know within the first few frames that the film is specifically for them.

 

What they will remember? – How the message is provoking them to buy in.

AN EVENT

Audience Experience – Visually your goal is to showcase what they will see, smell, eat or experience at the event.

 

What they will remember? – The fear of missing out.

CONTACT US NOW TO TALK ABOUT YOUR AUDIENCE EXPERIENCE

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