So now that we have established that your video is like producing a show, what kind of experience will you give the audience watching and what will they remember?
Here are some examples where show-stopping filmmaking and marketing material has been a detrimental part of the business' success.
Audience Experience – Your audience will quickly understand your brand feel, tone, and arch type whilst keeping them engaged for as long as possible.
What they will remember?– A connection between an emotional trigger to your brand.
Audience Experience – The mirror effect! As your viewer watches and connects to the character in your film as themselves, it builds trust.
What they will remember? – Viewers will remember the person’s experience and insight into using the business's services.
SOCIAL MEDIA HOOKS
Audience Experience - Your audience will watch a short maximum impact film and want to put their hands in the air about your offer.
What they will remember? – How they can get the next steps to receive your offer as you have now entered them into your sales funnel with pixels.
Audience Experience – Your audience can see how your product is made, how it works and it’s benefits.
What they will remember? – The feeling your products provides as a solution to their life or lifestyle.
Audience Experience – Make the viewer feel excited about what you have to offer them once they become a customer.
What they will remember? – What they will miss out if they don’t become a client.
Audience Experience – Your audience will see how your service will exceed their expectations and get the job done.
What they will remember?– Where to go to for professional service.
Audience Experience – Your audience will feel the human element of your brand and see how your customer profile relates to them.
What they will remember? – Your personal message as an industry leader in your field.
A CLEAR MESSAGE
Audience Experience – The viewer should know within the first few frames that the film is specifically for them.
What they will remember? – How the message is provoking them to buy in.
Audience Experience – Visually your goal is to showcase what they will see, smell, eat or experience at the event.
What they will remember? – The fear of missing out.